Titan eyes Swiss watch boom post EU trade pact, sets $2 bn overall watch sales target by FY30

Titan Company anticipates a significant surge in luxury Swiss watch sales in India, driven by reduced import duties following free trade agreements. The company, operating Helios and Helios Luxe formats, expects Swiss brands to become more competitive and pass benefits to consumers. Titan is targeting USD 1 billion in watch sales next year and USD 2 billion by FY30 through premiumisation and luxury formats. The company is partnering with several Swiss brands and sees increasing interest from independent brands. Titan’s ‘Watch & Wearable’ segment grew substantially in FY25. Additionally, Titan has named chess champion Gukesh D as “Titan of the Year 2026” and launched a limited-edition timepiece honoring him.

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