Banijay’s James Townley Interview on Reality, Sportainment, Next Hit
James Townley, Banijay’s Chief Content Officer, is focused on developing original unscripted content to complement existing hits like MasterChef and Survivor. Banijay uses co-development and an internal creative fund to boost new ideas. The company seeks to fill gaps in sports entertainment (“sportainment”) with shows like Football Island. New formats include 100 Knives, a culinary […]
Banijay’s James Townley Interview on Reality, Sportainment, Next Hit Read More »









