James Townley, Banijay’s Chief Content Officer, is focused on developing original unscripted content to complement existing hits like MasterChef and Survivor.
Banijay uses co-development and an internal creative fund to boost new ideas.
The company seeks to fill gaps in sports entertainment (“sportainment”) with shows like Football Island.
New formats include 100 Knives, a culinary competition emphasizing teamwork, and The Dinner, a psychological game show where celebrities guess if stories are true.
Banijay is developing new quiz formats like How Old Is Your Brain?.
AI plays a role in creative workflows, showcased in Staying Alive, where artists duet with deceased legends.
The “Genre Accelerator Fund” invests in innovative ideas.
