Steak ’n Shake began accepting Bitcoin nine months ago.
The company reports a “dramatic” rise in same-store sales since adopting Bitcoin payments.
Bitcoin payments are routed into a Strategic Bitcoin Reserve, now holding around 161 BTC.
The reserve has funded employee bonuses, paying $0.27 in crypto per hour worked with vesting period.
The current BTC holding is worth approximately $11 million.
The company’s actions suggest a serious strategic commitment rather than a marketing push.
One analysis claims traditional businesses adopting Bitcoin as “digital gold” is more viable than crypto-native firms.
There is a debate on whether there is sufficient network scaling or Lightning network infrastructure, to facilitate merchant adoption.
Steak ‘n Shake Says Bitcoin Has Lifted Sales ‘Dramatically’ in 9 Months
