Gen Z and millennials are increasingly ditching social media, seeking real-world connections and analog hobbies. Account manager Matt Richards, like many, deleted his social media apps, citing AI-driven content and constant comparison, finding improved confidence and relationships. A Deloitte survey revealed nearly a third of Gen Z deleted a social media app in the last year, and social media usage is declining. Reasons include mental health concerns, advertising fatigue, and a desire for control. Analog hobbies like vinyl records, knitting, and in-person interactions are gaining popularity as young people seek balance, security, and a life less defined by online pressures.
Why young people are ditching social media
